Canada Sex Map 2023: Sex Toy Spending by Province

  • January 20, 2023
  • Posted by: Jenna Owsianik
  • Category: SexTech Canada
2 Comments
Canada sex map Lovehoney

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Once again, sexual wellness company LoveHoney reveals the spending habits of its Canadian shoppers with the Canada Sex Map 2023.

In 2021, global e-commerce retailer LoveHoney also released a sex map of Canada with sex tech spending details on 1,933 nationwide.

This year’s sex map of Canada was created using data from Lovehoney’s 2022 sales figures and the brand’s global survey data from Summer 2022.

The cheeky yet-very-real interactive map uncovers the top sexual fantasies, desires, and sex toys of Canadians by province.

Canada’s kinkiest cities

LoveHoney Canada says Oxford, Ontario, is Canada's Kinkiest city. People in this province buy the most electro/medical fetish toys.
LoveHoney Canada says Oxford, Ontario, is Canada’s kinkiest city. People in this province buy the most electro/medical fetish toys. Source: LoveHoney Canada Sex Map 2023.

While Québec was previously dubbed as the residence of the nation’s least kinky individuals in 2021, it now takes the top spot as Canada’s kinkiest province, according to LoveHoney’s 2023 Canada Sex Map.

This year, Oxford, Ontario, wins the title of “Kinkiest City in Canada.” Previously, the quaint residential town of Lions Bay, British Columbia won the honour, due to its relatively high spending on bondage and butt plugs.

There’s more kink-related data displayed on the infographic, which also names the most submissive city and the best city in Canada for roleplay.

Alberta was named the most connected and tech-savvy province, buying more wearable products for couples than other provinces.

My home province of Ontario also earned the moniker “Sexist Canadian Province” for spending more money at LoveHoney than any other in 2022.

Sex tech spending facts

The length of all sex toys sold in Canada in 2022 is equal to four times the height of Toronto's CN Tower.
According to LoveHoney consumer spending data, the length of all sex toys sold in Canada in 2022 is equal to four times the height of Toronto’s CN Tower. Source: LoveHoney Canada Sex Map 2023.

Below are more sexy tidbits on the consumer habits of Canadians in 2022:

  • You could fill more than 42 hot tubs full of personal lubricant with the amount sold in Canada last year.
  • The length of all sex toys sold in the country would reach four times the height of Toronto’s CN Tower.
  • Enough handcuffs and restraints were bought in Canada to arrest the population of Baie-Saint-Paul, Québec
  • People in Oxford, Ontario, are considered the kinkiest because of they bought the most electro/medical fetish toys.
  • Nova Scotians spent the most money on blindfolds, masks, and gags.
  • The folks in Saskatoon, Saskatchewan, purchased the most sex machines in Canada.
  • While people in Newfoundland and Labrador like sex toys with the most girth (4.6-inch avg circumference), folks in Northwest Territories prefer the biggest dildos, measuring on average, 5.4-inches-long,

You can see the full Canada Sex Map 2023 at LoveHoney, which includes predictions on sex trends in 2023.



Author: Jenna Owsianik
Jenna Owsianik is a Canadian sexual health journalist and sextech business advisor. She is the Publisher and Editor-in-Chief of Sex For Every Body®, an adult sex ed publication that celebrate sexual and body diversity. From 2014 to 2022, she was Editor-in-Chief of FutureofSex.net, the world’s leading publication on how technology is changing human sexuality, today and tomorrow. A trained journalist with a Masters of Journalism from The University of British Columbia, Jenna’s reporting has appeared on Futurism.com, Al Jazeera English, CTV British Columbia online, CBS Sunday Morning, CBS 60 Minutes, Global News, and CKNW Radio in Canada and the United States.

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